Description: Boudoir is a closet organizer app, that helps you organize your closet by type, color and brand.

Challenge: It is very time consuming to upload items into the Boudoir mobile app . Users can only select the items that they are going to wear the next day, and they can't design outfits.

Mission: Create a faster and easier way to upload items. Build a new feature that lets users design their own looks/outfits. Asses brand's name and identity.

Stakeholder Objectives:

        • Improve current app
        • Analyze existing data
        • Grow user base
        • Add new features (if necessary)

Role: I worked in a team of 3, and my role within the group was to manage the design phase.  However, we all worked collaboratively and helped one another.

RESEARCH

Research:

We first had 5 users test the actual app (through usertesting.com) to understand what they liked/disliked and if there were any "pain points". We then, summarize all the current research data the client gave us to understand WHO the actual users are. Furthermore, we did a competitive analysis to understand how many competitors are in the market and what is their competitive advantage.  Finally, we generated a survey and conducted  interviews to understand what the user wants.

The Problem

 "The critical feature of all the closet organization apps is the addition of clothes.  None of the current closet organization apps do this in an efficient manner. "

The Solution

"We identified and hooked the Slyce clothing ID engine to make the clothing on-boarding process efficient
for users. Slyce is a licensable  technology that categorizes clothing from just a picture."

ANALYSIS

Personas:

After conducting surveys, interviews and analyzing current Boudoir users, we identified 2 main personas:

Sitemap:

We analyzed the current sitemap and added a new features into the main navigation menu (Looks)

User Flows & Scenarios:

We created 2 user flows and scenarios for each user.

DESIGN

Sketches:

I started the design phase by sketching out the first and second user flow. While doing the sketches I did various mock-ups and tested them to see what would be the best interface for the user. After completing all the screens, I user tested both user flows in 8 people and annotated their feedback. Below is a video of one of the users testing the prototype:

Hi-fi Wireframes

(First user flow)

Since the main problem was to make the addition of clothes simpler, we managed to reduce this process to 6 steps. That would make Boudoir the faster in the market.

Hi-fi Wireframes

(Second user flow)

We decided to add a new feature so users can create looks/outfits. Our research showed most users like to plan out what they are going to wear, and add it to their calendar in order not to repeat the same outfit.

Future Business

strategy

Re-branding

During our initial research we found that the name "Boudoir" was not typically associated with clothes, closet or fashion. We created a survey and asked people what they associate the brand with. Here are the results:

Since the app's users are mainly age 13-21, it would be more appropriate for it not to be associated with the words above(France, Lingerie, Sexy). Furthermore, if the app is about closet organization and fashion, it should be related to that. We suggest:

We tried to incorporate the same "hanger" idea into the new logo and keep a similar look. We also asked in the survey what people associated the logo 'Dressd' with. Here are the results:

While conducting the initial survey we asked users what they associated the color 'Pink' with, most users suggested it was "girly, fluffy and young". It is very possible, but not conclusive that Boudoir is attracting a younger audience due to its brand color.  Furthermore, many men pointed out they would use a closet organization app if it had another "brand look". That is why we suggest to keep neutral colors for the app:

guiomarhernan@gmail.com

GH

guiomarhernan@gmail.com